Last Friday saw the release of Gauri Shinde and Karan Johar’s latest venture, Dear Zindagi. The movie, which stars Alia Bhatt and Shah Rukh Khan, is a slice-of-life, feel-good kind of a movie. Directed by Gauri Shinde, who has earlier directed Sridevi starrer English Vinglish, and produced collaboratively by Karan Johar of Dharma Productions and Gauri Khan of Red Chillies Entertainment, Dear Zindagi Release Date was November 25.
The movie was expected to be a huge crowd-puller since the current stardom of Alia Bhatt has been coupled with the fact that Shah Rukh is celebrated in the industry. Their refreshing and excellent camaraderie was already being praised in the teasers. Though Shah Rukh just plays a special appearance in the film, it became one of the USPs of the film. And just as per the Dear Zindagi Box Office Prediction, the movie has been loved by the audiences. Here is the day-wise Dear Zindagi Box Office Collection Report.
Dear Zindagi Opening Weekend Box Office Collection
Friday, 25th November (Day 1) – 8.75 crore
Saturday, 26th November (Day 2) – 11.25 crore
Sunday, 27th November (Day 3) – 12.50 crore
Dear Zindagi Total Box Office Collection – 32.50 crore
Much of the success of the film can be attributed to the film’s unique release strategy. The promotions of Dear Zindagi were done in a very novel way. The movie did not have a proper theatrical trailer. Instead, four short teasers were released which spoke about the premise of the film, which is why the makers have coined the term Take instead of Teaser. Recently, Shah Rukh Khan took to Twitter to thank the makers for its new marketing idea.
The Dear Zindagi music album also complements the film really well. Since it has had a good start at the ticket windows, the film is expected to gross higher numbers in the coming days being a solo release.